Heather Pepe, the Manager of Solutions Marketing at Calendly discusses how win-loss analysis data benefits leaders across the entire company, helping them create strategic alignment, and address issues to build and sell top-of-class products to their customers.

Should you hire an ethnographer for your brand?—an interview with Peter Spear

The only thing worse than missing revenue goals is not knowing why. Your buyers have the answers. Ironically most organizations don't have the systems in place continuously get feedback from buyers about why they're winning and losing.

Clozd has conducted tens of thousands of buyer interviews, and on The Win Loss show, we'll show you the most common reasons B2B companies win and lose deals, and show you how you can leverage buyer intelligence to increase win rates, improve your sales strategy, strengthen your marketing messaging, build better products, and retain more customers.