Through the experience of having a handmade upcycled piece sell for 9x what it was offered to the world at (where it sat unclaimed), we explore why price is so confusing. In this episode, we explore the following concepts: Value Based Pricing, Cost Based Pricing, Corporate Trust, The Endowment Effect, Cognitive Dissonance, Price Anchoring. 
Theme music by Brooks Hamilton / @brohama
References:
Admissions by Henry Marsh
Predictably Irrational by Dan Ariely
<a href="https://youtube.com/watch?v=DFfHGGhCxCM&feature=share" target="_blank" rel="noopener noreferer">School of Life: Why We Hate Cheap Prices</a> 
Anchoring Bias: <a href="https://www.jstor.org/stable/pdf/1738360.pdf?casa_token=OppimUbJSPsAAAAA:YtArUiRjxkzLbuB-A2f8gYxl83Ag-zbDysR6yj7k2TuAXND5GqOJeDMaGcXtvzdccQO-LX3wPn3EFSge29H05eBnIh7c5nNE2YoUiqlq_OpEGLGJaJs">Tversky, A., &amp; Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. science, 185(4157), 1124-1131. </a>
<a href="https://brainsciencepodcast.com/bsp/175-tavris" target="_blank" rel="noopener noreferer">Brain Science with Ginger Campbell, Ep: Cognitive Dissonance with Carol Tavris (BS 175)</a> 
 
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002: Why Should We Rethink the Title "Fashion Designer"?

Insofar as learning is parabolic, join us as we ~solve for why~ so many unexpected things have happened while building a business at the intersection of art, business, sustainability and fashion.