The Why Factor
The Why Factor
BBC World Service
Self-Help
23 minutes Posted Jun 4, 2018 at 1:00 pm.
0:00
23:20
Download MP3
Show notes

Why do we believe complete strangers can guide us in improving every aspect of ourselves. Mary-Ann Ochota explores whether the self-help industry really changes peoples’ lives. Mary-Ann visits a self-improvement workshop, talks to the owner of an Indian finishing school and to two academics who spent a year in bitter competition as each attempted to outdo the other in self-improvement.

(Image: Yes you can, Credit: Shutterstock)