The Why Factor
The Why Factor
BBC World Service
Running
17 minutes Posted Jan 3, 2014 at 8:50 pm.
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17:59
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Running is experiencing an explosion in popularity in the UK and across the world. So why are we running now more than ever - the recession, the Olympic competitive factor, the new social media app revolution, public health awareness, mid-life crises or rising life expectancy? Mike Williams, not exactly a natural runner, tests out these theories and is persuaded to try barefoot running himself.