In this episode, Darren Shaw and Claire Carlile share the latest local SEO news, updates, and insights from the past two weeks:

📝 Breaking news: View Counts on Google Posts (Muhammad Hussain)

📝Hack to Get Activities on Your Google Business Profile (Claudia Tomina)

📝 Tactics for Building a Local Brand in the Age of AI Search — An Agency Panel (Near Media)

📝 How AI text watermarking works (James Padolsey)

📝 Why AI Search Won’t Rank This Website (Live Audit) (SterlingSky)

📝 Google Local Service Ads Now Pull Content Straight From Your Website (Ishan Gupta)

📝 Direct Traffic in GA4: What It Really Measures (and 10 Ways to Increase It) (Andy Crestodina)