This week, Darren Shaw and Claire Carlile are unpacking the local SEO stories you need to know, including:

📝 Claiming a Service Area Business (SAB) has changed (Vinay Toshniwal)

Request ownership of a Business Profile

📝 Why Google Business Profile address changes can disrupt local rankings (Claudia Tomina on Search Engine Land)

📝 Who Owns Your Google Business Profile? The Complete Guide to Ownership, Security, Transfers & Recovery (Ben Fisher)

📝 AI Overview 6-pack (Joy Hawkins)

📝 AI Is Killing Content: The Only Way to Win (Ross Simmonds, SterlingSky)

📝 Reddit Keyword Research with Claude: 3 Levels From Beginner to Pro (Usman Akram)