This week, Claire Carlile is joined by special guest Dayna Lucio to discuss the latest local SEO news and updates, including:

📝 See how content from social and video platforms performs on Google Search

📝 AI summaries of Tripadvisor hotel reviews downplay serious complaints, investigation finds (Robert Booth)

📝 Why TikTok deserves a place in your SEO strategy (Celeste Gonzalez)

📝 AI Traffic vs AI Citations: What Clicks and Cited Pages Show About the AI Search Journey (Aleyda Solis)

📝 Building a brand worth finding: Signals that fuel discovery (Beth Nunnington)

📝 AI Workflows for Local SEO (Amanda Jordan)