The What Podcast
The What Podcast
Barry Courter and Bryan Stone
Bonnaroo's Lineup Secrets, From a Booking Agent Named Keith Richards
52 minutes Posted Jul 22, 2026 at 3:30 pm.
Intro
Meet Keith Richards (Not That One)
How Booking Actually Works
Keith's History with the Booking Industry
Cookie-Cutter Lineups & the State of the Industry
Bonnaroo Hasn't Gotten Old, You Have
Artists to Watch: Who's Next?
Not That Keith Richards (The Full Story)
Outro
0:00
52:14
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Show notes
We had the chance to sit down with Keith Richards this week. Not that Keith Richards — let's get that out of the way early. Our actual guest is the newly-named Head of Festivals at Ground Control Touring, an independent booking agency representing artists from Waxahatchee to Japanese Breakfast to Manchester Orchestra.