The Welsh Wire features moderator Mike Rogers and professional recruiting expert Sheri Welsh in this weekly podcast. Listen in as leaders from a wide array of small to mid-size west Michigan companies weigh in and share their experiences and insights on a variety of business topics, including employee retention challenges and recruitment success stories. In this week's show, Sheri talks with Elizabeth Wright, Integrator for management services and development company 633 Group, and Heather Isch, president and CEO of LKF Marketing, to learn more about their collaboration on the 633 Group’s award-winning rebranding campaign.