The Welsh Wire features moderator Mike Rogers and professional recruiting expert Sheri Welsh in this weekly podcast. Listen in as leaders from a wide array of small to mid-size west Michigan companies weigh in and share their experiences and insights on a variety of business topics, including employee retention challenges and recruitment success stories. In this week's show, Sheri talks with David Rhoa, president of Kalamazoo-based Marana Group, to get his perspective on how his company successfully rebranded after being known for over four decades as Lake Michigan Mailers.