The Wellness Business Podcast

One of the amazing things about being a health coach or nutritionist is that you get to decide how you want to help people and generate revenue. You get to call the shots and design your business the way you want.     There’s more than one way to monetize your expertise, and today, we’re diving into 4 of them.  We’re also sharing examples of each one to give you some ideas if you’re looking to branch out a bit and explore other possibilities.     Here’s what you’ll discover:  4 of the most popular ways health coaches monetize their expertise Options and examples of each format The tech required for each option  Benefits of each format, so you can decide which ones are best for you     If you’re looking to expand your reach and leverage your time, be sure to tune in for helpful tips and ideas to get started.      Links/Resources: Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Lately we’ve been evaluating what has been working for us, and fellow health coaches, on social media. When we say ‘working’ we’re talking about what type of content is helping the followers of health coaches move through a client funnel, from first finding them to actually enrolling in their paid program.    After diving into the data we’ve discovered that it’s as important to have non-business-related posts and personal content as it is to offer resources and ways of working with you. It’s also important to be intentional with the type of business-related content that you’re posting. That’s why we’ve invited our good friend, Alicia Streger, back on the podcast today. She is an expert in social media content and we always love her insight about the most up-to-date strategies. Today she’ll help us dig into this topic even further to help make your posting content as engaging as possible.    In this episode, you’ll discover – The 4 types of content you should be posting on social media right now to grow and convert your audience from strangers to paying clients What kind of content increases brand exposure and attracts a wider audience in relation to visibility, value and connection The type of content that has been proven to increase sales, generate revenue, and transform lives (it’s easier than you think)   Let’s dive into the 4 types of social media content you should include in your strategy!     Links included –    K&K Content Club Affiliate Link - https://contentandsocialmediaclub.com/~access/a1c1171f/   Coupon Code - SAVE27, (to take advantage of the offer – get your first month for only $27)    Fit Pro Essentials Website - www.FitProEssentials.com     Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Marketing platforms have come and gone, launching strategies have changed from being very formal to a much more casual atmosphere, and social media in general continues to evolve and change.    However, there are some pieces of marketing and client conversion that have remained consistent through the years and that’s what we’re sharing today which is The Formula for Getting New Clients Consistently in 2024.   In this episode, you’ll discover: The 4 main components that make up our business growth formula and how you can implement them into your coaching practice The individual and successful process several coaches took to move from struggling to enrolling new clients in a short period of time Why planning ahead, at least 30 days before a launch, can significantly increase the number of clients you enroll during the open cart period   The doors are open to The Wellness Business Accelerator, and you can SAVE $100 through April 25th.     Find out more here:  www.wellnessbusinessaccelerator.com   Links mentioned on this episode: The Wellness Business Accelerator Program - www.wellnessbusinessaccelerator.com   Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

We often hear from coaches that one of their biggest challenges comes when they try to figure out the tech in different aspects of their business. A question that we received from a coach recently actually was our inspiration for this episode. She said, “How do I actually DO the technical aspect of a freebie? Connecting the online pieces?”  That’s why we knew we had to dedicate an episode to this topic to make it super simple for you to have a flawless freebie delivery. Each step that we cover builds on the last step and by the time we finish this episode you’ll discover that it isn’t nearly as complicated or technical as you may have thought.   In this episode, we tackle the technical process necessary to deliver a freebie to a new email subscriber. By breaking down each step, we demystify the technical aspects, revealing a straightforward path to successful freebie implementation in any coaching business.   In this episode you’ll discover –  The 7-step tech-friendly freebie delivery process that we personally use in our businesses and teach our clients for flawless delivery The purpose of a follow-up email sequence and why, when designed correctly, it’ll lead to more paying clients Why this rinse-and-repeat process, once implemented the first time, makes future lead magnets a breeze to set up   Ready to design your freebie delivery process? Let’s dive in!   Links included –  wbwaitlist.com - https://www.thewellnessbusinesspodcast.com/enroll/   Episode 314 - Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies - https://www.karenpattock.com/high-converting-freebies-episode-314/   Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

One of the most impactful ways I attracted clients when I was a health coach was by hosting a monthly live online wellness workshop. It was truly one of the foundational pieces of my marketing strategy back then and in my opinion it’s still a very viable strategy for coaches looking to grow their email list and consistently enroll clients into their paid programs.   In this episode, we delve into the strategy of transforming live online wellness workshops into evergreen assets for marketing and client enrollment. We’re covering a common question about pre-recording workshops for an evergreen model, exploring the benefits and considerations associated with this decision.  In this episode you’ll discover –  The two most common evergreen workshop options and the pros/cons to each The single most overlooked ‘must-have’ before implementing either option to increase overall conversion rates Understanding the benefits and considerations of each approach in terms of list building, conversion rates, and setup complexity. Let’s dive in. Grab your earbuds and let’s chat all things evergreen workshops. Links mentioned in episode: Karen’s done-for-you Workshops - https://www.karenpattock.com/workshops-the-ultimate-fast-track/ Coupon Code: PODCAST25   Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Confidence is the cornerstone of success, and this is certainly the case for health coaches who want to help people reach their goals and overcome challenges.  It’s easy to feel a lack of confidence when you’re starting something new, and it’s quite normal, so today we’re sharing 5 strategies you can use to boost your confidence as you work on building your business.     Here's what you’ll discover in this episode:  One of the top mistakes coaches make that stifle their confidence  The most important thing you can do right now if you want to feel more confident  How to tap into the power of others who understand what you are trying to do, so you have a support system How to get a boost of confidence on the days when you feel like you need it the most   As health coaches, we empower others to make positive changes, but it's equally important to nurture our own personal growth along the way.    Tune in to learn our top 5 strategies for feeling more self-assured as a health coach.            Links/Resources: Wellness Business Accelerator VIP Wait List:  www.wbwaitlist.com   Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

We haven’t done an Ask Us Anything episode in a while, so we thought this would be a good time to bring it back. This is where we answer questions health coaches either posted in our Facebook groups, on social media or emailed us about.     We have 3 questions we’re answering today including: How much content to share without giving away everything for free How we work as business partners when it comes to sharing income, expenses, etc.  Is it better to offer a free or paid in-person workshop       We hope one of these questions have been on your mind too or maybe our answers will help you in the future with some of your plans as you create content to share, run workshops or possibly form a collaboration or partnership down the road.      Links to Resources:    Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Many coaches fall into the trap of creating a lead magnet that is designed for the masses for the sake of list growth vs. a niche-specific option that will only attract the right people that are perfect for their program.   In this week’s episode, we’re discussing the lead magnet-niche connection. More specifically how to audit your lead magnet to confirm it is closely aligned with your ideal clients so it’s an attractive way of getting them on your email list.    When we work with our clients more often than not we help the coach make tweaks that not only quickly attracts their dream clients but also improves their overall list-building conversion rates within 30 days.    We thought it would be a good idea to share our process with you here so you can quickly do your own audit to improve your list-building results.   In this episode you’ll discover: How to determine on your niche to ensure clarity on who you help, how you help, and the transformation you offer The key to align your lead magnet by choosing one that specifically resonates with your niche audience, serving as a stepping stone towards enrolling in your coaching services Our 6-step audit process that you can use to evaluate your lead magnet against five key criteria: awareness of client challenge, relevance to your program, potential for quick wins, connection to your program, and clarity in title and promotion.  The key to monitoring your results for consistency and conversions  Tune in to find out how you can audit your own lead magnet and take the necessary steps to improve it for higher conversions. Links mentioned during the episode: Wellness Business Accelerator VIP Waitlist – wbwaitlist.com 3 Simple Steps to Nailing Your Niche https://www.thewellnessbusinesspodcast.com/episode216/   Create an Irresistible Client-Attracting Freebie in 60 Minutes – A Lead Magnet Template for Coaches https://www.karenpattock.com/lead-magnet-template     Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Many of the listeners of this podcast have been building their wellness businesses for years which means that they’ve also been building their email list. Building an email list should be a top priority every day because your subscriber list will translate into more sales than anything else in your business.    If you’ve been at it for a while, you may have noticed that as your email list grows, your open and click-through rates go down. That’s completely normal as your list gets bigger.    A couple of years ago Karen did a major clean-up of her email list. Anyone that hadn’t opened an email in the most recent 4 months was sent two separate emails asking them if they wanted to stay on her list. If they didn’t reply or decided to leave they were removed from my list. Anyone that clicked the link indicating they wanted to stay was reactivated and continued on with her.    It felt great to get her list cleaned up and that definitely improved her open and click-through rates. Then she took it one step further by creating a 4-week re-engagement campaign to reinvigorate her list even more.   In this episode, you’ll discover – A 4-phase re-engagement strategy that can be implemented over a four-week period that your email subscribers will find irresistible Why running this rinse-&-repeat campaign two times per year will be instrumental in improving your delivery and engagement rates for the entire 12-month period Practical guidance on implementing a re-engagement campaign of your own to revitalize subscriber engagement Actionable tips for tracking and analyzing key metrics to measure the success of the re-engagement campaign Ready to dive in? Let’s do this!   Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

You’re probably very aware that not everyone is going to be ready to enroll in your 3- or 6-month coaching program as a first step with you. They may have doubts, reservations, or questions and/or they may not be sure about investing their time and money right now. When you have a 30-day program to offer, it allows more people to take a leap of faith and give it a try because it will be more affordable and it’s only 30 days - so it’s an easy commitment to make.  Once people have completed this shorter program, more of them will be ready to enroll in your 3- or 6-month program because they have just spent a month with you, and they now know you and trust you.    Today, we’re sharing 4 key elements that make a 30-day coaching program successful by focusing on addressing the most common problems your potential clients face, providing small wins for them, and creating desire to continue the journey with you.   Here’s what you’ll discover:  The critical element that is often missing that sets the stage for the success of your entire program How to create momentum and motivation with your program How to create desire for your longer-term program as the next step in the customer journey   Launching a 30-day health coaching program can be a great way to not only address a problem your clients have, but it can also lay the groundwork for a long-term coaching relationship. Tune in to learn how to put this into place.     Links/Resources mentioned on the show: 30 Day Fit and Healthy Jump Start [Done-for-You Coaching Program from Kathleen] https://www.healthcoachsolutions.net/30-day-jump-start/   Episode 341: How to Find Out What Your Ideal Clients Want https://www.thewellnessbusinesspodcast.com/episode341/   Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/