Rich Litvin is a master coach with over 20 years experience, an entrepreneur, and the bestselling author of the Prosperous Coach - a book he co-wrote with Steve Chandler in 2013. In this conversation, we explore:— Why creating value should be your focus rather than "making a name for yourself"— The power of "scaling intimacy" rather than scaling your business— Why Rich coaches for insight rather than remedial problem-solving— The counterintuitive approach of raising your prices during economic downturnsAnd more.You can learn more about Rich's work at https://richlitvin.com.---Rich Litvin is a globally renowned leadership and high-performance coach, author, and founder of 4PC — an elite community for the top 4% of coaches and leaders worldwide. He helps exceptional individuals achieve exponential growth in impact, income, and influence through deep, transformative coaching. Co-author of The Prosperous Coach, Rich has built a global network of over 60,000 coaches and leaders dedicated to mastering the art of powerful client creation. You can check his work at https://richlitvin.com.---Interview Link:— Rich’s website: https://richlitvin.com