Kellie Daab, Wedding Business Architect, & founder at iDo Collective is a wedding industry thought leader, author, and business strategist. Having owned a boutique wedding planning firm, managing high-end hospitality venues, and producing events for a multi-million dollar catering company, Kellie has worn the heels and carried the bus tubs. Producing over 300 weddings in her career, Kellie now helps event industry professionals create brands they love, strategies that work, and processes they love! Her local and national speaking resume includes organizations like ABC, Catersource, NACE, Wedding Business Workshops, Book More Brides, Aisle Planner and more. Kellie's speaking style has been described as "a smack down delivered with a bouquet of roses."!