The Wedding Biz - Behind the Scenes of the Wedding Business
The Wedding Biz - Behind the Scenes of the Wedding Business
Andy Kushner
Andy Kushner offers an inside look behind-the-scenes of the wedding and event world for both industry experts and bridal couples by featuring in-depth and transformative conversations with event industry icons. The Wedding Biz is also the only global platform of its kind to serve the business development needs of wedding and events professionals. As the host, Andy interviews the most prolific thought leaders and talent, taking you behind the curtain and revealing their personality, character, passions, and secrets to their success. Andy’s powerful, yet casual and comfortable interview style gives you access to the authentic story each of these incredible industry leaders has to share. The Wedding Biz podcast is your opportunity to really get to know the amazing personalities that endlessly elevate the world of weddings and special events.
492 RAY THOMPSON & JACKSON FLAGG: Lighting Design & Telling A Story Throughout An Event
Andy hopes that you will join him for this captivating conversation with two prominent lighting designers, Ray Thompson and Jackson Flagg of Images by Lighting in Los Angeles. Images by Lighting boasts an extensive portfolio, having worked on high-profile events with major film studios, award shows, and renowned musical artists. Ray, who Andy has had on the show before, is the co-owner who founded the company in 1982, and he discusses the philosophy of the "choreography of emotion" in lighting design, emphasizing the transformative power of lighting to guide guests through an event's emotional journey. Jackson Flagg, another talented lighting designer at the company, delves into the storytelling aspect of lighting, especially in weddings, where direction and intensity can be used to draw attention and set the tone. The conversation also covers various aspects of lighting design for different segments of events, from ceremonies and cocktail receptions to dance floors and after-parties. Ray and Jackson provide insights into the importance of timing and ambience during live events, and they also touch on the role of intelligent lighting, the impact of LED technology, and the versatility of fixtures. They also offer us a glimpse into their upcoming project – the grand opening of the Fontainebleau Hotel in Las Vegas! Andy is so glad to have had Ray back on the podcast and to have met Jackson, and you’re sure to enjoy this conversation! If so, then please don’t keep it to yourself! Be sure to share the episode with a few good friends who might also enjoy it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!   Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [0:37] - Today’s guests are Jackson Flagg and returning guest Ray Thompson of Images by Lighting! [2:23] - Ray regards each event as a choreographed dance, guiding guests through varying moods with lighting. [4:09] - Jackson points out that with events, lighting is not just smoke and mirrors; it weaves enchanting narratives. [6:56] - Jackson says that optimal timing is crucial for events; consider sunset positions for picturesque backdrops, avoiding silhouette scenarios. [8:14] - Ray adds that transitioning from sunset ceremonies to cocktails requires seamless lighting adjustments, maintaining a warm and inviting atmosphere. [10:12] - Having a technician and programmer on-site ensures quick adaptability for last-minute lighting changes during events. [13:30] - Jackson advocates for illuminating the dance floor with textured patterns adds depth, as it creates an inviting and dynamic atmosphere. [15:10] - For a subtle, intimate ambiance during crucial moments like the first dance, Jackson feels that static colors work best. [18:24] - Jackson adds that starting with the venue or floor layout is crucial; lighting needs elements like tables and stages. [19:09] - Ray walks us through their usual process with clients. [21:32] - Jackson points out that Gobos provide versatile patterned projections for weddings or Halloween and that intelligent lighting is cost-efficient with lower power consumption. [23:36] - Ray adds that smaller venues benefit from battery-powered LED lights with excellent color reproduction and 20-hour longevity. [24:35] - Jackson, in his personal home space, appreciates the control offered by LED fixtures. [26:46] - Jackson looks ahead, stating that new lighting trends for events include innovative fixtures like floating orbs and movable mirrors. [27:45] - Ray is excited about the upcoming opening of the Fontainebleau Hotel in Vegas after 20 years of construction. [29:06] - Andy shares where we can find Images by Lighting online.   LINKS AND RESOURCES Ray's Previous Guest Spot on The Wedding Biz Find Images by Lighting: Images by Lighting - Website Images by Lighting - Instagram Page Images by Lighting - LinkedIn Page Ray’s Instagram Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.
Feb 19
29 min
491 CECI JOHNSON: The Art of Constant Evolution and Elevating Brands
Andy is so thrilled to welcome Ceci Johnson back to the podcast! The founder of Ceci New York, a globally renowned luxury invitation design agency, Ceci is recognized by Tory Burch and also Anna Wintour of Vogue magazine, as well as numerous others, and is here to share insights into the constant evolution of her business over the past three years. As a creative force, Ceci discusses the importance of staying ahead of the curve and exploring new possibilities, especially post-pandemic. The conversation delves into Ceci's expansion into more attainable luxury with semi-custom collection invitations, making luxury accessible to a broader audience. Beyond invitations, she has ventured into corporate and branding work, launching brand makeovers during the pandemic. Ceci emphasizes the significance of ensuring that a brand works for the business, not against it. Ceci also explores strategic partnerships and collaborations, highlighting the magic that happens when creatives join forces. She shares insights into Instagram's collaborator post feature, enhancing visibility and engagement. Her foray into lifestyle products, including collaborations with Ladurée and Bandolier, showcases her commitment to innovation, and she even provides tips on successful partnerships, emphasizing the importance of aligning with the right fit and being strategic in choices. The conversation touches upon personalized design trends, the challenges of staying unique in a saturated market, and the evolving landscape of the wedding and events industry. Ceci opens up about balancing creativity with running a successful business, prioritizing self-care, and maintaining a work-life balance. Ceci also shares her dreams, including the desire to find contentment and relaxation amid the constant pursuit of success. Andy is grateful for Ceci’s time and for coming back on the show, and he hopes that you enjoy this conversation with her! If you do, then please don’t keep it to yourself! Be sure to share the episode with a few good friends who might also enjoy it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!   Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [0:27] - Andy announces that today’s guest is returning guest Ceci Johnson of Ceci New York! [1:53] - Constantly evolving, Ceci embraces change and collaborates for accessible luxury and brand makeovers. [4:15] - Ceci argues that the whole brand makeover is pivotal and emphasizes creating a cohesive brand, from logo to symbols and guidelines. [6:01] - What is Ceci’s view on partnerships and collaborations? [8:29] - Ceci is excited about expanding into lifestyle products, including scarves, phone cases, and more. [10:36] - Ceci emphasizes a strategic approach to partnerships, prioritizing alignment with her luxury brand and audience. [12:24] - Acknowledging evolving challenges, Ceci reflects on the enduring demand for personalized couture design over her 20-year journey. [15:17] - Ceci acknowledges the challenges of balancing work and family, emphasizing the importance of prioritization and boundaries. [18:48] - The key is managing priorities, saying no to non-essential tasks, and eliminating toxic influences for balance. [20:10] - Ceci feels that success is ongoing, that there's no point of relaxation. [23:39] - From where does Ceci find inspiration? [26:10] - Ceci emphasizes the importance of granting individual "me time" to her kids, promoting independence and boundaries. [27:05] - Ceci shares her dreams of future collaborations and expresses a desire to find contentment in her current achievements. [30:24] - Andy reveals where Ceci can be found online.   LINKS AND RESOURCES Ceci's Previous Guest Spots on The Wedding Biz Find Images by Lighting: Ceci’s Website Ceci’s Instagram Page Ceci’s Facebook Page Ceci’s Pinterest Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.
Feb 12
31 min
490 REVISIT LISA VORCE: The Intangible Soul of an Event
“My proudest moments aren’t only about design. They are about how my clients feel when they see and experience the design.” Listen as Andy and his guest Lisa Vorce discuss Lisa’s love of celebrations, what inspired her to leave corporate America to launch her own business and much more on this episode of The Wedding Biz. Lisa is a world-renowned celebrity event planner, receiving accolades from Vogue, Harper’s Bazaar, Brides, BizBash, and Martha Stewart, to name a few. She planned several events for Kobe Bryant and produced some of the most iconic celebrations, including the weddings of John Legend and Chrissy Teigen and Kate Upton and Justin Verlander. Lisa is a speaker and headliner at conferences worldwide, including WPPI, Engage, and DWP. Lisa shares that the first event she worked at was a birthday party for George Clooney’s mom, how the referrals from the first wedding she planned led her down the destination wedding path, and the process she follows for each client. Lisa also shares the roles each of her treasured team members play in the events they produce. Listen as Lisa describes an event she did recently, how she helps her clients choose a venue for their wedding and why each client is set up with a website and email address so they can communicate not only with Lisa’s team but so that the team can communicate with the guests that are attending the wedding.   If you enjoy listening to this revisit with Lisa, then Andy asks you to please not keep it to yourself! Share the episode with some good friends who might also get something out of it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!   Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [00:18] - Today’s episode is a revisit of Andy’s original conversation with Lisa Vorce! [01:45] - Lisa shares what she means by wanting to design something that resonates with someone’s soul. [04:03] - Lisa speaks about her family and the mixed heritage she grew up around. [05:35] - Was there any place outside Lisa's family experience where she was exposed to celebrations like she does today? [07:30] - Lisa speaks about meeting her husband during a blizzard in Colorado. [08:52] - Lisa shares that one of the first events she worked was for Nina Clooney, George Clooney’s mom. [09:54] - When Lisa transitioned from the corporate world to open her own company, was it something she thought about or was it impulsive? [12:00] - Lisa discusses the first wedding she planned and how that was the catalyst for specializing in destination weddings. [15:28] - Lisa speaks about her process from initial contact with a potential client through the event. [17:31] - Lisa explains what she focuses on for each event and what role each member of her team plays. [19:27] - What are some of the most significant stressors Lisa finds that her clients face? [21:49] - Lisa discusses how she helps her clients decide what venue will work best for them for the destination they choose. [24:30] - Lisa gives us an example of a wedding she did recently and how they picked the venue, resorts, excursions, and flights. [28:37] - Why is lighting the first thing that Lisa look at before designing an event? [31:29] - Lisa speaks about being involved in a couple’s website for their wedding and communicating the necessary information. [33:27] - Lisa shares that each client has a specific email address linked directly to their company and the communication plan they do with the guests. [36:06] - Lisa discusses how hard it is to break into designing at a top-level in the event industry. [38:33]  - How does Lisa suggest that photographers and other creative partners who want to work with her approach her? [41:18] - Lisa shares about her product line called Lisa Vorce and Zola, a registry for brides. [42:17] - Lisa speaks about where she sees herself in the next few years. [43:49] - Andy reveals where Lisa can be found online.   LINKS AND RESOURCES Find Lisa: Lisa's WebsiteLisa's Instagram PageLisa's Facebook PageWedding Pro - “On a Bed With Lisa Vorce!” Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.
Feb 5
44 min
489 ALEJANDRA POUPEL: Innovation, Audacity, and the Art of Event Planning
Join Andy this week for The Wedding Biz as he interviews returning guest Alejandra Poupel, internationally renowned event planner! Renowned for planning upscale events that cater to a diverse clientele from different cultures and backgrounds, Alejandra of Alejandra Poupel Events shares her unique approach to event planning and the crucial role of cultural knowledge in her work. In addition, Alejandra discusses the lessons learned from the pandemic and the ways it altered her business approach emphasizing more on personal connections and service quality. The conversation further delves into her audacious approach to planning, where taking risks is seen as a necessary component. Alejandra also underlines the significance of assembling the right team and the mutual respect and synergy in driving success. Listen in to gain an appreciation for her desire to continuously learn from varied cultural practices to enhance her events. Being at the top of her game, Alejandra insists on enjoying the process, making every event uniquely audacious, and carrying lessons forward to future events. Andy had such a great time chatting with her again for the podcast. If you enjoy listening, then Andy asks that you not keep this to yourself! Share the episode with some good friends who might also get something out of it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!   Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [0:29] - Today’s guest is returning guest Alejandra Poupel of Alejandra Poupel Events! [2:29] - In-person connections are vital for business success, and despite the pandemic challenges, Alejandra's team adapted and prioritized well-being. [5:17] - Alejandra clarifies that the office now hosts meditation sessions, enhancing well-being and fostering a sense of balance. [7:15] - 2023 surpassed Alejandra's expectations, as she witnessed a surge in destination events and intimate multi-day celebrations. [9:14] - Alejandra describes the Engage event, which brought stress but allowed creative freedom. [11:44] - Despite theories of a slowdown due to the COVID-19 pandemic, Alejandra notes increased wedding sizes, with clients wanting grand celebrations. [13:36] - Alejandra explains how innovation and audacity have been the keys to her success. [15:07] - Alejandra clarifies that audacity to her means taking risks, like creating unique elements for clients' events. [18:05] - Constantly pushing boundaries, Alejandra emphasizes the importance of the right team and impeccable service. [21:35] - What does Alejandra really want to do that she hasn't done yet? [24:17] - Alejandra reveals that she doesn't experience burnout, embracing diverse, challenging events. [26:58] - Andy reveals where Alejandra can be found online.   LINKS AND RESOURCES Alejandra’s Previous Guest Spot on The Wedding Biz Find Alejandra: Alejandra's Website Alejandra’s Facebook Page Alejandra’s Instagram Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.
Jan 22
27 min
488 SOPHIE FELTS AND ERICA GAMBLE: Floral Design Journey to a Blossoming Business
In this exciting episode of The Wedding Biz, Andy engages with the power-duo behind Sophie Felts Floral Design, Sophie Felts, Founder, and Erica Gamble, Partner and President. This dynamic duo, based out of the Washington D.C. metropolitan area, thrives in the high-end design realm, curating stunning floral designs for wedding and event clientele that leaves their clients breathless! The in-person chat uncovers a fascinating journey of Sophie and Erica, including how they got into the floral design business, formed a partnership, and continually fuel their creative process. You’ll hear about how this mom-turned entrepreneur and her insurance professional-turned-floral designer partner joined forces to make waves in the industry. Sophie and Erica also open up about their approach, pricing philosophy, challenges, and the workshop they offer, and they even share a distinct aspect of their business— collaborating with planners, focusing mainly on floral design. This eye-opening episode will also take you through Sophie and Erica’s adventures – like a last-minute scrap of a dead pine tree for decoration, and their transparent approach towards budget comfort zones. Above all, the episode underlines an important aspect of their business – the importance of forming a great team. With a team of more than 60 people working on weekends, they emphasize how creating a business structure is a creative process that plays an integral part in their success. Andy really hopes that you enjoy this engaging conversation with Sophie and Erica! If so, then Andy asks that you not keep it to yourself! Share the episode with some good friends who might also get something out of it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!   Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [1:17] - Andy announces that today’s guests are Sophie and Erica of Sophie Felts Floral Design! [2:34] - After becoming a stay-at-home mom, Sophie was inspired by a hair salon to start a flower arrangement business. [3:53] - In 2016, while jobless, Erica admired Sophie's unique flower arrangements on Instagram, prompting her to join the business. [4:46] - Erica reflects on how her first experience of an exciting styled shoot with Sophie solidified her involvement in the business. [6:05] - Sophie describes the company's overall approach to floral design. [8:45] - The team begins client consultations with discussions on event date, budget, and preferences, often using mood boards and images for inspiration. [11:51] - Sophie's team collaboratively uses Pinterest for concept development. [14:27] - Sophie gives an example of how they incorporate last-minute items into their installations, significantly enhancing the final result. [17:49] - Sophie explains that the business grew by embracing Erica's complementary skills, improving customer service, and smart budgeting. [19:46] - Erica highlights their team's goal to provide a sustainable, creative career for women. [21:43] - Sophie acknowledges their business is structured for larger-scale projects and may not competitively cater to clients with smaller budgets. [23:26] - What is the hardest part of what Sophie and Erica do? [24:08] - Erica touches upon an annual spring workshop to train a pool of freelance staff to aid their expanding floral business. [27:25] - Sophie and Erica value balancing business with creativity, hiring artists for their team, but keeping the focus on efficient and profitable work. [29:10] - Sophie expresses a desire to constantly evolve and improve, reflecting on each event and assessing what worked well and what didn't. [31:50] - Erica acknowledges the challenge of expectations for Sophie's presence and credits Sophie's leadership for their success. [33:07] - Regarding Sophie's leadership, Erica adds that Sophie invests a significant portion of her time consistently checking in with every team member. [34:09] - Andy reveals where Sophie and Erica can be found on social media.   LINKS AND RESOURCES Find Sophie and Erica: Sophie Felts Floral Design - Website Sophie Felts Floral Design - Facebook Page Sophie Felts Floral Design - Instagram Page Sophie Felts Floral Design - Pinterest Page Workshop Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.
Jan 8
34 min
487 REVISIT DIANE KHOURY: Australia’s Premier Event Planner & Designer
Andy invites you to join this week for a revisit of his 2020 interview with Diane Khoury!! Have you ever heard of a bride planning her own wedding with 500 guests and with no experience in planning an event of any size? Listen as Andy and his guest Diane Khoury discuss how she was able to pull it off and why it was the reason she started her own wedding and event business plus much more on this episode of The Wedding Biz! Diane is a Sydney-based event planner, quickly approaching 400,000 Instagram followers. Diane Khoury Weddings and Events has been credited for revolutionizing the planning, styling, and concept design of luxury weddings and events both in and out of Australia. Diane’s weddings stand out as stunning works of art with a passion for glamorous detail and an appreciation for unique displays. After being sought after by celebrities and socialites, Diane continues to catapult the definition of celebrating love and luxury in Australia. Listen in as the episode delves into Diane's journey, from her upbringing shaped by Lebanese heritage to her unexpected entry into the event planning industry after planning her own wedding. She takes us through pivotal moments of her career, such as her leap from the corporate world, her approach to client engagement, and the challenges she faced, including a high-stakes event with a stuck ceiling installation. Diane also shares insights into her pricing philosophy, the significance of social media in her success, and the delicate balance she maintains between her thriving career and fulfilling family life. She shares a poignant story of a christening event in Lebanon, illustrating her ability to bridge cultures and create magical, personalized celebrations. If you enjoy this revisit with Diane, then Andy asks you to please not keep it to yourself! Share the episode with some good friends who might also get something out of it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!   Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [00:25] - This episode is a revisit of Andy's 2020 interview with Diane Khoury! [01:29] - Diane discusses her childhood in Sydney. [02:37] - Diane shares that she landed a retail job at age 13 and where she went after college. [05:21] - Diane planned her own wedding, which propelled her into the wedding and event industry. [06:16] - How did Diane know how to plan her wedding with 500 people and with no experience? [08:18] - Diane transitioned from a disconnected corporate accountant to a thriving event planner driven by passion and genuine connections. [10:27] - Diane was initially doing this on the side. [12:23] - Diane reflects on how she faced fear and saw it as an opportunity to escape an unfulfilling corporate role, supported by her husband's encouragement. [13:59] - Amidst the COVID pause, Diane reflects on six years of balancing family, business, and self-realization. [15:21] - Diane shares her process from the first contact with the client through the end of the event. [17:11] - Diane describes an event she did for a client in Lebanon and how she came up with the idea for her magical design. [18:40] - Diane crafted a luxurious outdoor event in Australia, inspired by Lebanon's beauty, emphasizing family values. [22:03] - How does Diane handle challenges? [25:57] - A pivotal moment tested Diane's commitment as an event planner, reinforcing her dedication to fulfilling couples' dreams. [27:22] - Diane shares how she balances the creative and financial sides of her business. [28:49] - Diane speaks about how many full-time employees she has. [29:20] - How does Diane price her events? [29:56] - How does Diane feel about social media? [31:40] - The most important thing on social media is showing people your personality. [33:36] - Juggling various roles, Diane emphasizes the importance of support, family, and learning to delegate for growth. [36:29] - Diane strives to instill a strong work ethic and passion-driven mindset in her children, fostering resilience and determination. [38:43] - Andy reveals where Diane can be found online.   LINKS AND RESOURCES Videos: Lebanon Christening Amra & Tony’s Wedding Isabel & Troy’s Wedding   Find Diane: DK Weddings & Events - WebsiteDK Weddings & Events - Instagram PageDK Weddings & Events - Facebook Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.
Jan 1
39 min
486 JAMESA ALEXANDER: Elevating Weddings with Storytelling, the Collaborative Process, Work-Life Balance, and More!
Andy welcomes you back to The Wedding Biz as he interviews Jamésa Alexander, the Founder of Jayne Heir Weddings & Events, a premier boutique planning agency. Listen in as Jamésa shares insights into her journey, discussing her background in kinesiology and how it shaped her perspective. The conversation delves into her approach to event planning, emphasizing the importance of storytelling and creating a personalized experience for each couple. Jamésa also reveals her strategies for handling challenges during events, drawing on her experience in aerospace and defense. Jamésa and Andy also explore the collaborative process with creative partners and the meticulous selection of vendors based on the couple's vision, and Jamésa discusses the balance between the creative and business aspects of running a successful wedding planning agency. The conversation also includes candid discussion about the challenges of maintaining a work-life balance, especially as a successful entrepreneur and mother. Jamésa is also co-author of the book Planners Unplugged, an anthology book that shares planners' stories, challenges, and inspirations, and she provides us with some background insight into that as well, including how you can get a copy! You’re very likely to gain valuable insights into the world of event planning, the importance of collaboration, and the personal challenges faced by professionals in the industry, so Andy invites you to give this episode a listen! If you enjoy this conversation with Jamésa, then Andy urges you not to keep it to yourself. Share the episode with some good friends who might also get something out of it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!   Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [0:53] - Andy reveals today’s guest as Jamésa Alexander of Jayne Heir Weddings & Events! [2:15] - Learn how Jamésa was an entrepreneur even as a child hosting pizza parties. [3:53] - Envisioning a mechanical career, Jamésa studied kinesiology but pivoted to business, launching Jayne Heir despite hospitality inexperience. [5:18] - How did Jamésa get her business started? [6:58] - Jamésa identifies her signature as her ability to tell stories. [9:40] - Hear Jamésa share a recent story that highlights her signature. [11:53] - Drawing on aerospace experience, Jamésa stresses preparation, teamwork, and strategic resolution when navigating a crisis. [14:39] - Remaining calm under pressure, Jamésa applies a data-driven approach honed in engineering and project management. [16:05] - Hear how on event days, Jamésa is in a "what else" mode, ensuring resolutions and options for clients. [18:49] - Jamésa argues that success hinges on a curated vendor team aligned with the couple's vision and values. [21:34] - Jamésa feels that collaboration with vendors is key; she guides the vision but allows for their creative expression. [23:18] - Leveraging her aerospace skills, Jamésa applies meticulous planning and asks crucial questions for successful events. [25:46] - ​​Jamésa reveals how she ensures seamless events by planning timelines and fostering open vendor communication through check-ins. [27:03] - How does Jamésa balance business and creativity? [28:28] - Jamésa identifies her biggest struggle in the industry. [30:38] - Andy and Jamésa discuss the importance of maintaining work-life balance as a parent. [32:32] - Learn more about Planners Unplugged, an anthology Jamésa co-authored that shares planners' stories, challenges, and inspirations. [33:41] - Andy reveals where Jamésa can be found online.   LINKS AND RESOURCES Washingtonian - “This Late-Summer Wedding Brought the Outdoors in for a ‘Garden Romance’ Theme” The Knot - “One Couple’s Elegant, Greek-Infused Wedding With Blue and Fuchsia Details at the Larz Anderson House in DC” Glamour - “Host a Party That’s Unforgettable in 5 Easy (and Fun) Steps” Brides - “150+ Black-Owned Wedding Businesses to Support Now and Always”   Find Jamésa: Jayne Heir - WebsiteJayne Heir - Instagram PageJayne Heir - TikTok PageJayne Heir - Facebook PagePlanners Unplugged Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.
Dec 18, 2023
34 min
485 LAURA RITCHIE: Grit, Grace, & Grand Celebrations
Andy is so thrilled to welcome someone he has known for a while but is a first-time guest on The Wedding Biz - Laura Ritchie, a seasoned luxury wedding planner and founder of Grit & Grace based in Washington, D.C.! With fifteen years of industry experience, Laura shares her journey from a fashion major to venturing into hotel and catering roles before making the bold transition to entrepreneurship. The conversation delves into the essence of true luxury in wedding planning, emphasizing the importance of genuine connections, respect, and shared goals among all involved parties. Laura also provides insights into her creative process, highlighting the significance of avoiding replication and drawing inspiration from a couple's unique story, traditions, and preferences. The discussion extends to the evolving landscape of the wedding industry, touching on destination weddings, unconventional venues, and the need to think differently about spaces. Laura also opens up about the challenges of time management and finding a balance between a fulfilling career and personal life. You can also expect to hear a bit about Laura's robust social media presence (which she manages all by herself!), with over 40,000 Instagram followers, and her authentic approach to connecting with clients through real stories. Additionally, Laura discusses the mentoring and educational initiatives at Grit and Grace, offering courses for both new wedding planners and couples planning their weddings! Andy had such a wonderful time interviewing Laura and hopes that you enjoy the conversation! If so, then please don’t keep it to yourself. Share the episode with some good friends who might also get something out of it, and be sure to also leave a top review wherever you listen because that really helps him and the show out! Lastly, don’t forget to subscribe to the podcast so that you never miss a new episode when it drops!   Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [2:17] - Today’s guest is Laura Ritchie of Grit & Grace! [3:23] - How, if at all, did Laurie’s childhood influence her career choice? [5:33] - Did Laura start her own business right away or initially work for someone else? [7:35] - Laura offers some advice on transitioning into entrepreneurship. [9:41] - Laura underscores the importance of relentless dedication and strategic networking for success in the industry. [11:15] - Challenging the overuse of the term "luxury" in the wedding industry, Laura emphasizes the value of excellence beyond labels. [14:55] - Andy reflects on his experience, highlighting the relationship between genuine connections with clients and delivering exceptional experiences. [15:45] - Laura values genuine connections and joy over monetary value, redefining true luxury in weddings. [17:35] - Laura stresses honesty and early expectation-setting for wedding success. [19:25] - Laura explains how/why she has evolved her approach to initial client meetings. [22:49] - Mutual agreement in the contract process is so important to Laura, and she advocates for stepping back if the fit isn't right. [23:29] - Laura discusses the demands and workload even beyond the main ceremony. [25:54] - Where does Laura get her inspiration? [27:05] - Laura prioritizes unique, personalized weddings, working to avoid replication. [29:48] - Hear Laura recount her vibrant neon-themed 40th birthday celebration, showcasing the power of uniqueness. [32:18] - The wedding industry is changing, and Laura prioritizes storytelling over single-color themes. [34:29] - Laura has learned how important time management is in the industry, reflecting on the balance between career success and preserving personal moments. [35:53] - Andy has developed stricter boundaries the longer he has been in the business. [37:15] - Laura values the balance between creativity and financial success, finding fulfillment by managing a limited number of events with strategic planning. [38:51] - Laura enthusiastically shares that she manages all her social media herself! [40:37] - Authenticity via social media is very important to Laura. [43:13] - Hear about how Laura plans to create an inclusive, educational space, offering mentoring sessions and DIY wedding planning courses. [45:19] - Laura adds that she strives to support couples in diverse markets, offering guidance through courses and mentoring sessions for planners. [46:52] - Andy reveals where Grit & Grace can be found online.   LINKS AND RESOURCES Find Laura: Grit & Grace - WebsiteGrit & Grace - Facebook PageGrit & Grace - Instagram PageGrit & Grace - Pinterest PageGrit & Grace - Twitter/X Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.
Dec 11, 2023
47 min
484 REVISIT JOHN EMMANUEL - Australia’s Premier Floral Designer
In today’s episode of The Wedding Biz, Andy is excited to welcome John Emmanuel. John is the premier floral designer out of Sydney, Australia. He is best known for creating exquisite grand scale floral installations, and whatever he creates has a stunning element of luxury. A known leader in his market, John has worked alongside many high profile Australian wedding planners in continuous collaboration with some of Sydney’s most luxurious events. He also hosts “The John Emmanuel Luxury Wedding Masterclass.” John takes us on a journey of his childhood, the tragedy of losing his mother at age three, and working at his grandma and aunt’s floral shop at thirteen. He speaks about going to trade school on an apprenticeship at the age of fifteen to learn the floral business and why he has such a strong passion for weddings. He has a strong drive to succeed and he believes he got that from wanting more for himself and his children. Listen in as John discusses how he felt when he sold the retail part of his business to concentrate on the wedding event side. They chat about his personal signature and how he defines it, the procedure he goes through from start to finish with a client, and why the reception flowers are the most critical part of the wedding for him. Have you heard about John’s line of luxury silk flowers? He says that they have been very well received and allow people, who wouldn’t be able to afford fresh flowers, to have the wedding of their dreams. John also describes his masterclass and what he will be teaching to the attendees. The passion that John has for what he does is contagious. You feel this intense desire to go straight to his website and see his amazing floral design images. Look him up and then listen to this episode, you will be glad you did! If you enjoy this episode, then Andy urges you to not keep it to yourself. Please share the episode with some good friends who might also get something out of it! Be sure to also leave a top review wherever you listen because that really helps him and the show out, and don’t forget to subscribe to the podcast so that you never miss a new episode.   Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [01:48] - John Emmanuel, welcome to the show! [02:16] - John was born in Australia, but his parents are from Maltese. [02:43] - John tells us about where he grew up and a little of his family background and where he started in the florist industry. [04:02] – Andy and John discuss tragedy and the influence it has on your life. [05:14] - John talks about working in the family flower shop. [06:46] - John tells us where his passion for weddings came from and what about them moves him so much. [07:58] - John went to a trade school on an apprenticeship to learn the florist industry at age 15. [09:45] - Where did John get the courage to chase a dream at such a young age? [10:37] - John started his own retail business and got married at a young age. [11:53] - John discusses the change in the wedding industry and how that affected his retail stores. [13:16] - Did John sell the retail side of the businesses because he felt he had enough clients on the wedding business side to compensate for the loss? [14:25] - John discusses the risk he took when he decided to go all-in on the wedding event side. [15:41] - How would John describe his personal signature to someone who doesn’t know the business? [16:20] - Reception flowers are what John loves the most; he tells us why. [17:18] - John tells us what his process is starting with the first visit with his client through the actual event. [18:50] - Does John appreciate when the client brings in a Pinterest board or pictures? [21:32] - John speaks about his need to stay true to his brand even if it means losing a client. [20:54] - John gives an example of one of his favorite events and what it felt like to see his design completed. [23:00] - How does John handle unexpected challenges that occur during an event? [26:43] - John discusses integrating the creative and business side of his business. [28:57] - John's wife and children are involved in his business as well, and he chats about the challenges this incurs. [30:55] - How does John price what he does? Does he charge a styling fee? [32:12] - John talks about how he handles economic challenges. [34:22] - John tells us about his new line of luxury silk flower arrangements and why he started it. [36:38] - John tells us about his John Emmanuel Luxury Wedding Masterclass and what he will speak about. [39:21] - What tips would John give event designers when talking to their clients about floral design? [40:35] - What would John tell a couple when it comes to choosing a floral designer? [41:58] - Success for John is family, passion, and clients. [42:43] - Andy reveals where John can be found online.   LINKS AND RESOURCES   Find John: John’s WebsiteJohn’s Instagram PageJohn’s Facebook Page Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.
Dec 4, 2023
43 min
483 BROOKE KEEGAN: The Long Game, Creative Partners, Pricing Strategy, and More!
In this captivating episode of The Wedding Biz, join Andy as he dives into an enlightening conversation with Brooke Keegan, the esteemed owner and creative director of Brooke Keegan Special Events. Known for her exceptional expertise in crafting one-of-a-kind, multi-day destination weddings, Brooke has been acknowledged as a top event planner by Harper's Bazaar and Brides magazine. Listen in as Brooke provides an inside look at the challenges and successes associated with her specialized event planning business. As a planner in high demand, she reveals the importance of patience and the significance of creating a balanced and fulfilling lifestyle in the industry. As the conversation continues, Brooke shares valuable insights into her creative process, the challenges of planning events in the midst of a global pandemic, and her unique approach to prioritizing feedback and taking care of her clients. This episode is a must-listen if you want to gain a glimpse into the backbone of the event industry or learn more about the interesting trajectory of Brooke Keegan’s career, and Andy had such a great time chatting with Brooke! He hopes that you enjoy the engaging exchange filled with enriching anecdotes and valuable tips for success. If so, then please don’t keep it to yourself. Andy would really appreciate it if you would share the episode with some good friends who might also get something out of it! Be sure to also leave a top review wherever you listen because that really helps him and the show out, and don’t forget to subscribe to the podcast so that you never miss a new episode.   Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.   SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show! If you are so inspired, contribute!   Time Stamps [1:33] - Today’s guest is Brooke Keegan of Brooke Keegan Special Events! [3:04] - Recent studies report a 65% decrease in engagements. [5:12] - Brooke points out that In the current global situation, budgets are down as people adopt a more cautious approach. [7:04] - Brooke was a volleyball player at San Diego State University for three seasons. [7:49] - Brooke shares how she transitioned from coaching volleyball to the events industry. [11:34] - After six years of experience in event planning, Brooke started her business during a recession. [14:15] - Brooke actively seeks feedback post-events and ensures partner comfort. [17:56] - Brooke's team emphasizes detailed event planning and prioritizes visual appeal. [20:23] - Inspiration tends to strike Brooke at unexpected times. [23:45] - Hear about how a sudden tropical storm in Hawaii forced Brooke's team to adapt. [26:31] - Brooke emphasizes the importance of working with creative partners you trust. [27:32] - Brooke utilizes both conferences and social media to build global partnerships. [29:47] - Brooke strongly advocates charging clients a percentage and explains why. [30:56] - Switching to a percentage fee increased Brooke's revenue by 403% in five years. [32:15] - In 2015, Brooke transitioned from treating her work as a passion to a business. [33:23] - Brooke emphasizes open financial communication and client contentment. [35:06] - How does Brooke define success? [38:28] - Brooke argues that mental well-being is essential for both client service and family life.   LINKS AND RESOURCES Le Rêve Films Storybox Cinema Find Brooke: Brooke’s WebsiteThe Brooke Keegan BlueprintBrooke’s Instagram PageBrooke’s Facebook PageBrooke’s Pinterest PageAster & Park - Website Follow The Wedding Biz on Social: The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz The Wedding Biz Network The Music Makers   Support The Wedding Biz by clicking here. Title Sponsor: This episode is sponsored by Kushner Entertainment.
Nov 19, 2023
41 min
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