In this week’s episode of the Web We Weave, we apply a critical lens to the new media surrounding "Westworld," a series on HBO created by Lisa Joy and Jonathan Nolan. Although the show itself is a form of old media, the writers of the show have taken extensive measures to extend the viewing experience. Working with HBO Marketing Directors, they created interactive websites that have hidden Easter eggs about the show. In addition to the websites, the complex design and enigma surrounding the series has incited fans to form their own discussion threads and platforms online. Moreover, we will highlight the way the writers have used new media strategies to extend audience engagement.Sources:“The Weird Science of Marketing “Westworld” by Daniel HollowaySabrina Calouri- HBO marketing SVP & worked in conjunction with writers to make interactive websiteshttp://variety.com/2016/tv/news/hbo-series-westworld-1201871794/ “HBO Needs to Rewire “Westworld” for Season 2: Advice From a Former Fan” by Andrew Wallensteinhttp://variety.com/2016/tv/opinion/hbo-needs-to-rewire-westworld-for-season-2-advice-from-a-former-fan-1201933663/ “We Know Which “Westworld” Character You Are”- Buzzfeed Quizhttps://www.buzzfeed.com/matwhitehead/westworld-characters?utm_term=.yd6751b97K#.asa2bZWd2D “Westworld’s multiple timeline theory”- YouTube video by The Outlinehttps://www.youtube.com/watch?v=RLli7Gc1ZBU&t=120s Discovewestworld.comhttps://www.discoverwestworld.com/# Delosincorporated.comhttp://delosincorporated.com/ “Westworld” Finale: DelosIncorporated.com”- Stephanie Dube DwilsonDelosincorporated hex code translated into the two linkshttp://heavy.com/entertainment/2016/12/westworld-delosincorporated-delos-incorporated-website-what-to-do-hints-clues-steps-photos-screenshots-arg/ Image Credit: http://reveriespodcast.libsyn.com/ Ending Credits Music: https://www.youtube.com/watch?v=X35voOs4rQA