Corey and Deane talk a little about that time Kristina Halvorson (founder of Brain Traffic, co-author of Content Strategy for the Web, and executive producer of Confab and Button) visited Sioux Falls.

Then, Kristina chats with us about content strategy — defining content strategy vs. content design, what tasks are often overlooked, and some basics on spinning up an internal web content team — including a bit of conference talk about the upcoming Button Conference.

The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.

Read Chapter 9: Develop a Strategy for Your Content.

Show Notes:

• Kristina Halvorson (@halvorson)
• Brain Traffic
• Confab
• Button
• Content Strategy for the Web — Kristina Halvorson and Melissa Rach
• The Content Strategy Toolkit — Meghan Casey
• Brain Traffic’s content strategy quad
• Managing Chaos — Lisa Welchman
• Top Tasks: A How-to Guide — Gerry McGovern
• Content Maturity Model — Rahel Anne Bailie
• Leading Content Design — Rachel McConnell