We trace Amie's journey and unpack how HR becomes a growth engine when it focuses on customer value, capability, and outcomes over process. Pace, alignment, and brave decisions guide hiring, hybrid work, and scaling across markets. • startup vs corporate pace and purpose • hiring for mindset and lifecycle ownership • capability planning vs headcount budgeting • BAU resourcing vs future strategic investment • aligning every function to the customer voice • HR’s role in commercial outcomes and...