Meet John Fitzpatrick! 01:58 - Trends in Dealership Marketing and Customer Engagement02:28 - The “4A” Strategy (Audience, Attention, Automation, Attribution)04:54 - The Importance of Consistent Messaging and Response Time 08:52 - AI in Dealerships: Progress Over Perfection12:15 - Treating Marketing Expenses Like Investments 14:51 - Marketing Opportunities in Fixed Ops and Service Retention 18:25 - “Bet It or Forget It” Segment18:54 - AI Chat & Automation Replacing BDC Roles19:40 - What is a Dealership’s Most Valuable Asset?20:15 - Local Brand Awareness vs. Vehicle Inventory22:12 - The Power of TikTokFor more information about our guest, visit their ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠. Liked this episode? Find our full episode library ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠.