This episode we focus on how to sell on Instagram as a product-based company. Alicia brings on Michelle Grout, owner and designer behind XO Hanalei - a jewelry company based in Hawaii and Southern California. Michelle gives all the details on how to make sales on Instagram using consistency, collaboration, influencers, user generated content and curating a perfect feed. You'll be inspired to turn your side hustle to your main hustle with this episode! Topics Discussed in the episode: Topic 1: About Michelle and XOH Hanalei

and how quality of the product is a must. Topic 2:  How she went from side business to full deep dive into making it her full business

Topic 3: Strategy to sell on Instagram through giveaways, figure out audience, collaborations, influencers.

and why she chose the platform. Topic 4: Finding people you know will be interested in your product, and how to get in front of them

Topic 5:  Be consistent, show up regularly

and show the process and behind the scenes

Topic 6: Cohesive feed

and how to edit. Topic 7: Other social media marketing

Topic 8: User generated content

and how to get people to share without asking. Topic 9: How to stay consistent and plan posts

and keep up with the trends of your niche