Followers, clicks, open rates, and impressions can make a marketing dashboard look busy, but they rarely answer the question your CEO and CFO actually ask: how much revenue did marketing influence? Eric Dickmann sits down with Dana Marxer, CEO of RevOps automation company ayeQ, to unpack what it really takes for CMOs to align marketing to pipeline, bookings, and predictable growth in today’s economy.   We get specific about the language shift CMOs must make to earn influence at the leade...

The Virtual CMO is a podcast for experienced professionals building sustainable solo, fractional, advisory, or expert-led consulting businesses. Hosted by Eric Dickmann, founder of The Five Echelon Group and a fractional CMO, the show explores how independent experts turn their experience into authority, trust, client opportunities, and multiple income streams.Each episode features candid conversations with fractional executives, consultants, advisors, coaches, authors, founders, and community builders who share the real lessons of building a business around their expertise. The show goes beyond polished success stories to examine positioning, offer design, pricing, referrals, business development, thought leadership, AI, marketing execution, and the emotional realities of working independently.Whether you are a fractional executive, consultant, advisor, coach, or an experienced professional rethinking the traditional corporate path, The Virtual CMO helps you build a more visible, trusted, and commercially viable business around your expertise.