The Virtual CMO
The Virtual CMO
Eric Dickmann
How to Use Marketing Automation to Increase Campaign Effectiveness with Alex Desnoyers
43 minutes Posted Mar 15, 2021 at 5:00 pm.
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Show notes

In part 7 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann talks with Alex Desnoyers. Alex is a Channel Consultant for HubSpot Solution's Partners. This group is an integral part of the HubSpot ecosystem and they work closely together to strategize and build scalable solutions to help HubSpot's customers grow by taking full advantage of marketing automation technologies.

Alex likes to nerd out on data hygiene, automation, and email deliverability, stemming from his past experience working at digital marketing agencies. In this episode, we dive into marketing automation and how these tools can help businesses improve their campaign effectiveness.

For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass

For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/

For more information about Alex Desnoyers, visit https://www.linkedin.com/in/alexander-desnoyers/

For more information about HubSpot, please use the link below.

Episode #58

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