In this episode of The Virtual CMO podcast, your host <a href='https://www.linkedin.com/in/edickmann'>Eric Dickmann</a> discusses a recent research report by LemonLight Media on how the COVID-19 pandemic is affecting the marketing efforts of businesses across industries. We will discuss the impacts to: <ul><li>Budget spend and when to start spending again</li><li>Marketing plans and content already produced</li><li>Areas of future investment</li><li>Audience engagement</li><li>Managing remote teams</li><li>Other impacts, negative and positive</li></ul>Keep up-to-date with the latest blog articles at <a href='https://fiveechelon.com/blog'>https://fiveechelon.com/blog</a>For more information about Virtual CMO&apos;s, visit The Five Echelon Group at <a href='https://fiveechelon.com'>https://fiveechelon.com </a> For a transcript of today&apos;s podcast and links to the research report, visit <a href='https://fiveechelon.com/the-virtual-cmo-podcast-s1e2/'>https://fiveechelon.com/the-virtual-cmo-podcast-s1e6/</a> Season 1, Episode 6

Q&A - Marketing Plans as the Economy Reopens

The Virtual CMO is a podcast for experienced professionals building sustainable solo, fractional, advisory, or expert-led consulting businesses. Hosted by Eric Dickmann, founder of The Five Echelon Group and a fractional CMO, the show explores how independent experts turn their experience into authority, trust, client opportunities, and multiple income streams.Each episode features candid conversations with fractional executives, consultants, advisors, coaches, authors, founders, and community builders who share the real lessons of building a business around their expertise. The show goes beyond polished success stories to examine positioning, offer design, pricing, referrals, business development, thought leadership, AI, marketing execution, and the emotional realities of working independently.Whether you are a fractional executive, consultant, advisor, coach, or an experienced professional rethinking the traditional corporate path, The Virtual CMO helps you build a more visible, trusted, and commercially viable business around your expertise.