In this episode of The Virtual CMO podcast, your host <a href='https://www.linkedin.com/in/edickmann'>Eric Dickmann</a> discusses ghosting in business. While the news is filled with stories about the Coronavirus epidemic, Eric argues there&apos;s another epidemic infecting our professional lives, the unhealthy habit of ghosting in business. <ul><li>The customer who goes missing</li><li>RFP&apos;s falling into the void</li><li>Bosses scared of conflict</li><li>Chronic ghosting in recruiting and HR</li><li>Salespeople as frequent offenders</li><li>Why are people ghosting?</li><li>Your personal brand is at risk</li></ul> For more information about Virtual CMO&apos;s, visit The Five Echelon Group at <a href='https://fiveechelon.com'>https://fiveechelon.com </a> For a transcript of today&apos;s podcast, visit <a href='https://fiveechelon.com/the-virtual-cmo-podcast-s1e2/'>https://fiveechelon.com/the-virtual-cmo-podcast-s1e2/</a> Season 1, Episode 2

Marketing Mistakes Part 1 - Not Having a Brand Story

The Virtual CMO is a podcast for experienced professionals building sustainable solo, fractional, advisory, or expert-led consulting businesses. Hosted by Eric Dickmann, founder of The Five Echelon Group and a fractional CMO, the show explores how independent experts turn their experience into authority, trust, client opportunities, and multiple income streams.Each episode features candid conversations with fractional executives, consultants, advisors, coaches, authors, founders, and community builders who share the real lessons of building a business around their expertise. The show goes beyond polished success stories to examine positioning, offer design, pricing, referrals, business development, thought leadership, AI, marketing execution, and the emotional realities of working independently.Whether you are a fractional executive, consultant, advisor, coach, or an experienced professional rethinking the traditional corporate path, The Virtual CMO helps you build a more visible, trusted, and commercially viable business around your expertise.