Ever thought about diversity in wines and spirits and what it means for brand loyalty?  In this episode, Amanda Laden talks to Cornelia Shipley and Chanel Turner about what brands need to do in order to create loyalty through diversity, equity, and inclusion.  Ever wondered why some brands thrive and others just do meh? Do you think about the consumer and what they actually want? In order for wines and spirits brands to gain market share and win over the consumer, they need to be thinking about diversity, equity, and inclusion in their own organizations and across the value chain.  We dig into what consumers are thinking when it comes to diversity in wines and spirits, how brands can create loyalty, and how the vodka industry is changing.