JP Bolles is the Vice President of Creative for Sandwich, an LA based video agency that's changing the way brands are creatively thinking about their video marketing content. With the success of their videos, it's no surprise that JP and the Sandwich team field a constant barrage of calls from clients asking for cookie-cutter versions of their previous work. But Sandwich isn't an assembly line, and today, JP explains how his team keeps their creative process fresh for themselves and their clients.