Jess Bachman, the Digital Strategy Director at Nail, an award-winning advertising agency in Southern New England, talks about their widely successful digital marketing campaign for Woodchuck Cider. While initial strategies were somewhat typical, a surprising fan response from an unorthodox platform forced a marketing pivot that became a hit with audiences. Which one was it? Press play to find out and hear how Jess combines metrics with his team of content creators to get their clients more attention.