So this week, I personally needed a reminder, and maybe we all do, to never give up. That is the one lesson in life above all others that makes the difference, right? Shakespeare expounded on this in Hamlet's famous "To Be Or Not To Be" soliloquy. Babe Ruth commented that "It’s hard to beat a person who never gives up." And history is crammed with famous figures who will tell you that the secret to success is simply moving forward and trying again just one more time.