The Vertue Podcast
The Vertue Podcast
Shona Vertue
#30 - Why You QUIT - Even When You CARE
25 minutes Posted Jul 20, 2025 at 1:25 am.
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Show notes

Ever wondered why you give up on things that actually matter to you like your fitness, your goals, your habits; even when you really care?


In this episode, I will unpack the psychology of quitting through the lens of Self-Regulation Theory (Carver & Scheier), exploring how motivation, emotion, and feedback loops impact your ability to follow through.


You’ll learn why failure isn’t always about willpower and how to finally shift from stuck to steady progress.


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