Tom pioneered the upscale herbal tea movement in the 1970's. He created the Stash brand in his garage with a business partner, and later Tazo. His real contribution was changing the way tea was marketed and presented across the United States. Hear how his companies won awards for their creative marketing techniques that pushed their mailing list response numbers from 1% to 15%. If you've ever had a cup of tea you're probably aware of Stash & Tazo's innovations, but have simply overlooked them.