What separates tomorrow’s breakout consumer brands from everything else? Taste, judgment and the conviction to act. Morrison Seger Founder & CEO Rogers Healy shares his unconventional approach to consumer investing. From backing Mizzen+Main before venture became his focus to building a portfolio across food, beverage and apparel. He explains why an investable founder can be harder to find than a great idea, why gut instinct still matters in an increasingly data-driven world, and how his deal-by-deal model lets conviction drive investment decisions. For corporate innovation leaders, it’s a provocative reminder that finding breakout growth requires looking beyond everything that could go wrong and recognizing why something might actually work.