The Upswing
The Upswing
620 WTMJ
Third Space Brewing Celebrates 10 Years in Milwaukee
36 minutes Posted Sep 25, 2026 at 5:03 pm.
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Show notes
This week on The Upswing, WTMJ’s Jeff Sherman celebrates 10 years of Third Space Brewing with co-founder and president Andy Gehl. Gehl looks back at building the Milwaukee brewery and its statewide distribution network, while discussing how Third Space is adapting to changing drinking habits with offerings like its new 3.0 beer. He also shares lessons from opening the Innovation Brewhouse in Menomonee Falls, the story behind Marquette Golden Ale, and what’s next for flagship beer Happy Place. Plus, Gehl previews Third Space’s 10th anniversary celebration and explains why his definition of success goes beyond business: “Your life cannot become your business.”
🎙️ The Upswing is presented by Horicon Bank.