The Upswing
The Upswing
620 WTMJ
The Future of Netflix, Downtown Murals, and a Big Return to IRL
36 minutes Posted Jul 25, 2026 at 8:07 pm.
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Show notes
This week, The Future of Almost Everything returns to The Upswing as WTMJ’s Jeff Sherman and Martin Moore explore how technology, media, and culture are shaping the future. They discuss the rise of artificial intelligence, whether it’s time for a “return to IRL,” Netflix’s evolving strategy, and why the Milwaukee Bucks’ return to local television could strengthen the team’s connection with fans. The conversation also examines Milwaukee’s public art, the lasting legacy of Giannis Antetokounmpo, the need for more murals honoring influential women, and whether nonfiction storytelling can continue to thrive in the age of AI and podcasts.
🎙️ The Upswing is presented by Horicon Bank.