Jeff Sherman was next joined by Lauren Bennett McGinty, director of Explore Minnesota and board chair for Great Lakes USA, to talk about tourism and funding for film production in Minnesota as it compared to Wisconsin and Great Lakes cruises. 
Jeff asked Lauren to compare Minneapolis to Milwaukee, traveling to Canada, popular destinations, digital advertising

Jeff's Secret Weapon - Full Show

Hosted by Jeff Sherman, The Upswing is everything business. Jeff is a prominent figure in the business world, and is formerly the CEO and founder of OnMilwaukee, creator of the podcast series “The Hopcast,” and currently is the CMO of Okanjo. Jeff brings his expertise to The Upswing to discuss the ever-changing world of business and commerce in Milwaukee and across the state of Wisconsin.