The Upswing
The Upswing
620 WTMJ
Soda and Video Games Together Again with Sprecher Brewing
10 minutes Posted Feb 28, 2025 at 6:48 pm.
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Show notes
WTMJ host Jeff Sherman was joined on the phone by Sam Keene, Chief Marketing Officer of Sprecher Brewing Company. Jeff first asked Sam about his former company Juvee which got acquired by Sprecher and how the transition went for him.
Jeff next asked Sam about their partnerships with video game brands like Call of Duty and Assassin’s Creed. He also asked about concerns over sugar content and Chicago’s green river during St. Patrick’s Day.