In a time when companies talk about culture but struggle to live it, one truth stands out: culture doesn’t happen by accident … it happens by design.Father and daughter James and Krista White have spent their careers on opposite ends of the leadership spectrum - James in the boardrooms of Fortune 500 companies, Krista in the world of purpose-driven strategy and social impact. Together, they’ve written Culture by Design, a blueprint for building organisations that are high-performing, human and intentional.We talk about leading across generations, the role of empathy as a true leadership skill, and how to close the gap between what companies say they value and what people actually experience every day. Their story is a powerful reminder that great culture isn’t inherited … it’s created, moment by moment, choice by choice, by leaders who dare to design it.