The Unforgiving60
The Unforgiving60
Ben Pronk, DSC & Tim Curtis
S4E13 – How to be Indistractable with Nir Eyal
55 minutes Posted Jul 4, 2022 at 12:30 am.
Nir’s background and explanation of his expertise.
Old philosophy on distractionseverything old is new again!
The four pillars of becoming indistractable
Does neurochemistry  and the reward pathway drive our distract-ability?
The place of Locus of Control when considering distraction. Ben talks self awareness…. Curiosity instead of contempt
How do we get motivated?
Work, you and relationshipshow they nest.
Psychological transitions and deliberate breaks.
How do we surf the urge?
How do customers get hooked on products?
What is Nir’s power song!?
0:00
55:36
Download MP3
Show notes
Let’s talk how to focus! Nir Eyal’s is an incredible thinker- describing himself as a ‘behavioural design expert’- which is the point of intersection between psychology, technology, and business. Then add some behavioural economics, and a twist of neuroscience.
Our conversation in this episode ranges from how to be ‘indistractable’- the title of Nir’s book (and a word he invented), but also what tools and techniques can bring us to a pont of focus. And what about neurochemistry- is it real, or do we use it as an excuse? How can we correctly allocate time to things ….. and can we be bored!?
Nir has a Stanford MBA  and is a best-selling author, who later went back to teach a course on product design at the Stanford University School of Engineering.
Nir’s books are Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
 
Your toolkit to being Indistractable is after the timeline….
 
 
External Links
 
https://www.nirandfar.com/about-nir-eyal/
 
-Link to the book:: http://geni.us/Indistractable
-Indistractable bonus content is here: http://nirandfar.com/indistractable
-Indistractable summary article: https://www.nirandfar.com/skill-of-the-future/
-Distraction guide here: https://www.nirandfar.com/distractions/
-Habits vs routines article here: https://www.nirandfar.com/habits/
-Why schedules are better than to-do lists: https://www.nirandfar.com/todo-vs-schedule-builder/
-Time boxing article: https://www.nirandfar.com/timeboxing
-Values article: https://www.nirandfar.com/common-values/
-Habit tracker - https://www.nirandfar.com/habit-tracker/
-Also, the schedule maker tool Nir mentioned is here: https://nirandfar.com/schedule-maker/
 
 
Contact Us
 
www.unforgiving60.com
 
Email us at [email protected]
 
Instagram, Twitter: @Unforgiving60
 
 
THE RESILIENCE RETREAT INFORMATION
 
Be guests of the authors of The Resilience Shield between 27-30 October 2022 on Fitzroy Island off Cairns, North Queensland, Australia
 
Info and bookings here: https://resilienceshield.com/retreat/
 
 
 
 
Music
The Externals – available on Spotify
Ben Frichot - available on Spotify