Show notes
👉🏼 About the Guest:Blake Emal is the CEO and founder behind Pagetear. He is the 10-year marketer behind Marketing Monday and has been an SEO Specialist, agency manager, marketing leader at a $10B tech co, and ex-CMO of Copy.ai. 👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is building a SaaS product called GuestLab, and runs another podcast series called YC Founder Stories alongside hosting this one, as well as running Founder Gigs, a resource to discover flexible gigs while building your dream business.👉🏼 Sponsor Corner:Shoutout to Acquire.com for sponsoring The Undefeated Underdogs podcast! They’re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/This episode is brought to you by Sunset. They handle all the legal, tax, and operational burdens when shutting down — making sure founders and investors avoid penalties, reduce liabilities, and immediately move on to what's next. If you're interested in learning more, visit sunsethq.com to meet with a representative for their team. And make sure to mention the Undefeated Underdogs Podcast to get $2K off of your dissolution.👉🏼 Description:Listen in as Sharath and Blake discuss how to convert your landing page visitors into buyers, the art of landing pages, how to blend AI and design, and more! 👉🏼 Timestamps:00:00: Episode Highlight01:00: Shoutout to Acquire.com and Sunset04:18: Introduction to Blake Emal - landing page whiz and CEO and founder behind Pagetear!05:38: How SaaS landing pages have evolved08:13: How to differentiate yourself in landing page design14:21: How websites can use AI for better copy and design17:21: How to bring the human touch to copywriting21:00: How to make the best first impression with your landing page25:19: The best landing page triggers to purchase for a customer29:04: How to balance SEO and emotional writing on your landing page31:46: Blake's secret tips to improve landing page conversions34:05: How to organize your landing page to increase conversions40:13: What Blake is going to recommend to his next client45:33: How Blake balances being a founder with being a copywriter51:11: What is working for people trying to build their personal brands on social media?58:55: The next iteration for growing on social media59:43: If Blake started Pagetear again, what would he change?1:02:30: Outro and closing thoughts👉🏼 Resources:Link to Acquire.com: https://try.acquire.com/sharath/Link to Sunset: https://www.sunsethq.com👉🏼 Where to find Blake:Website: https://blakeemal.com/Pagetear: https://pagetear.com/Twitter: https://twitter.com/heyblakeLinkedin: https://www.linkedin.com/in/uxblake👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/Founder Gigs: https://foundergigs.com/
