Show notes
👉🏼 About the Guest:Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community + Brand at Threado, building a side project called GuestLab, and runs a newsletter called YC Founder Stories alongside hosting this podcast.👉🏼 Sponsor Corner:Shoutout to Acquire.com for being the first sponsor of The Undefeated Underdogs podcast! They’re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/👉🏼 Description:Tune in as Sharath and Neil Patel discuss digital marketing in 2023, AI in marketing, and building a brand!👉🏼 Timestamps:00:00: Episode Highlight00:23: Shoutout to Acquire.com02:51: Introduction to Neil Patel03:45: How Neil started his marketing journey04:46: Early marketing rookie mistakes06:40: Marketing advice for 15-year-old Neil08:10: Best marketing channels in 202308:55: Tactics to hit 4M+ blog hits per month09:55: Learnings from podcasting for Neil12:04: How a Give-First philosophy helps your business14:22: How to leverage personalized marketing in 202315:53: Roles of influencers in marketing18:22: Key trends in digital marketing20:04: How to utilize data in marketing21:12: Neil's Scrappy Marketing Strategy™22:50: How to become a trustworthy brand24:29: Neil's blunt advice for public speaking24:57: The philosophies of Dad-Neil vs Marketing-Neil26:59: Neil's work-life balance routine27:30: Challenges marketing for large companies28:33: Growing your consultancy gig from scratch29:55: Stealing Marketing 10131:11: Using AI in marketing32:45: Outro and closing thoughts👉🏼 Resources:Your specific link for Acquire.com: https://try.acquire.com/sharath/👉🏼 Where to find Neil Patel:Twitter: https://twitter.com/neilpatelYoutube: https://www.youtube.com/neilpatelInstagram: https://www.instagram.com/neilpatel/Linkedin: https://www.linkedin.com/in/neilkpatel/Website: https://neilpatel.com/👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/
