What makes a hit? 

That’s a question that Noah Askin has devoted his career to answering. The assistant professor of teaching in the academic area of organization and management in UCI’s Paul Merage School of Business focuses his research on the production and consumption of culture. 

In this UCI Podcast, Askin describes how he scoured the Billboard charts to investigate which characteristics of songs lead to their being a “hit” and examined why bands were able to demonstrate sustained success over long-running careers. He also shares how general themes of creativity and collaboration seamlessly cross over from pop culture into professional networks and community relationships. 

This episode of the UCI Podcast was recorded in the podcast studio in the ANTrepreneur Center. Music for this episode of the UCI Podcast, titled “Stars Align,” provided by The 126ers via the Audio Library in YouTube Studio.

UCI Podcast: What's next in business?

Founded in 1965, UC Irvine is a member of the prestigious Association of American Universities and is ranked among the nation’s top 10 public universities by U.S. News & World Report. The campus has produced five Nobel laureates and is known for its academic achievement, premier research, innovation and anteater mascot. Led by Chancellor Howard Gillman, UC Irvine has more than 36,000 students and offers 224 degree programs. It’s located in one of the world’s safest and most economically vibrant communities and is Orange County’s second-largest employer, contributing $7 billion annually to the local economy and $8 billion statewide. For more on UC Irvine, visit www.uci.edu.