As March Madness in college basketball begins this week, it’s a great time to talk with Victoria E. Johnson, UCI professor of film and media studies and African American studies and the author of the recently-published Sports TV, an introductory guide to the history of sports television in the United States. What are some of the biggest transformations sports TV has experienced in the decades that it transitioned from the classic network era to the multichannel network era to its current state of streaming TV? How has the expansion of viewing opportunities affected sports coverage? Which production changes and new technologies worked well and what might fans expect to see in the future? Music for this episode of the UCI Podcast, titled “Airborne,” provided by Quincas Moreira via the Audio Library in YouTube Studio.