My guest this week is someone I had on episode 59 when we talked about her career as a trailblazer in the tough industry of advertising and her personal journey with IVF which also led to her instrumental role in shaping Singapore’s policy on IVF. She’s none other than Linda Locke.
Linda is a highly awarded creative with over 300 awards to her name including a string of accolades from local, regional and international shows and a Gold Cannes Lion winner and part of the prestigious Cannes Lions judging panel.
The 10th anniversary of the Singapore Advertising Hall of Fame Awards in 2008 saw Linda receiving the ‘Newsweek Lifetime Achievement Award’ in recognition of her three decades of service to the Singapore Advertising Industry. Linda was the first woman to achieve the award.
Linda’s extensive experience and accomplishments makes it such an honour and inspiration to me. She’s someone who breaks boundaries, challenges the status quo and works with great tenacity for what she believes is the right thing to do.
She calls herself stubborn, I see it as resilience and someone who always finds a way to make her ideas and dreams a reality.
I invited Linda back because the last time we spoke Linda briefly mentioned her work to get Agnes, her great grand aunt's contribution at creating the first hybrid orchid and Singapore’s national flower, the Vanda Miss Joaquim recognised.
This episode is a little longer than usual because I really wanted to get the behind the scenes of how Linda worked with multiple parties locally and abroad and in some instances, rather high level parties, to reinstate the correct facts of the history behind Agnes’ work with the Vanda Miss Joaquim orchid. Along the way, we talked about growing up today versus in earlier times, the impact of social media on our kids, storytelling, her new book series and more!
So grab a coffee or take us on your walk, your work out or drive and eavesdrop on our conversation about pushing through boundaries, following through to the end to get the resolution we want, how to work through challenges and roadblocks when going for something you really desire, growing up, parenting and more!
RESOURCES
- Connect with Linda on Instagram @godmotherbooks
- Linda’s website Godmother Books
- Vanda Miss Joaquim: Singapore's National Flower & the Legacy of Agnes & Ridley
- Episode 59 with Linda Locke - Inside the Mind of Linda Locke, Accomplished Leader In Advertising, IVF Warrior, Children’s Book Author & Great Grandniece of Agnes Joaquim, the first woman in the world to create a Hybrid Orchid, Singapore’s National Flower
- To get a taste of Linda’s extensive accomplishments, please go to the EPISODE PAGE.
- Singapore Botanic Gardens
- The Royal Horticultural Society
- The Straits Times
- Epigram Books
