There’s no denying that in the era of IP, successful franchises are king – but franchises aren’t born overnight. So what does it take to develop and maintain a universe that not only honors the original IP, but expands on it in new and exciting ways? What are the hallmarks of a truly successful franchise? How do you decide who gets the spinoff/dedicated series from large and extravagant worlds? The creatives and executives behind some of TV’s biggest franchises join us for a look at the inner-workings of the IP-verse – and where it’s headed next.

This conversation was originally recorded at ATX TV Festival Season 11 (June 2-5, 2022).

PANELISTS:

• Scott Gimple (Chief Content Officer, The Walking Dead Universe)
• Joby Harold (Writer/EP, Obi-Wan Kenobi)
• Scott Nemes (President of Television, AGBO)
• Charmaine DeGraté (Writer/Co-EP, House of the Dragon, Daisy Jones & The Six, LucasFilm)
• Daniel Fienberg (Moderator, The Hollywood Reporter)

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