Your customers are changing because of AI. But so are you—whether you realize it or not.Host Dan Nestle welcomes back Mark Schaefer, whose new book How AI Changes Your Customers reveals a transformation most people aren't prepared for. As one of 300 futurists who contributed to Elon University's Being Human in 2035 study, Mark brings insights beyond the usual AI hype.Mark and Dan explore the psychological rewiring that is happening as AI reshapes human agency, empathy, purpose, and trust. They confront the choice everyone faces: use AI to augment your thinking, or delegate so much that critical skills atrophy.This isn't another "AI will save us" or "AI will ruin everything" conversation. It's a balanced look at implications most people haven't considered—like algorithms becoming decision-makers, with conversion rates from AI referrals 23 times higher than those from traditional SEO.Listen in and hear about... The psychology of AI and how humanity is being rewired Choosing between augmentation and delegation in your AI usage Why algorithms are becoming your actual customers The loss of agency, empathy, and purpose when we depend too heavily on AI How AI reveals patterns you didn't know existed through intellectual archaeologyNotable QuotesOn The Psychology of AI: "No one's talking about the psychology of AI that literally before our eyes, humanity is being rewired. The psychology of human beings is changing." - Mark Schaefer [On Attention Spans: "Don't tell me people don't have a long attention span. The problem is they're being more selective. You've got to earn it. So it's not that they have a short attention span. You, You've got a short interesting span. They're abandoning you for something else." - Mark Schaefer [On The Power of Vulnerability: "What this world is lacking is a real human voice, friendly, accessible, vulnerable. And think about the power of that. To really be human. You've got to be. Have a sense of vulnerability. But we don't get that from brand voices. Very, very rarely. And think of the opportunity to stand out, to be audacious, to just by flubbing up once in a while, just by admitting you made a mistake every once in a while." - Mark Schaefer [Resources and LinksDan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedInMark Schaefer Mark Schaefer | Website and Blog How AI Changes Your Customers | Book (Amazon) The Marketing Companion | Podcast Mark Schaefer | LinkedIn The RISE Community | Apply to JoinTimestamps(Notes co-created by Human Dan, Claude, and Castmagic)Learn more about your ad choices. Visit megaphone.fm/adchoices