The Travel DJ Blend with DJ Brian B

In a day and age where it's easy to just copy and paste (hello ChatGPT) website verbiage, social media captions or even marketing strategies, how do you stand out? Newsflash: It's not to yell louder or spend more on advertising. It's about going deeper. One of the ways to do this is through story-telling. This isn't new..."story" is a marketing buzz word. But even with it out there, not may people are doing it....or at least not doing it well. In this episode, I talk through not only why it's important, but how to format those stories, and then I give you 4 types of stories you should be telling as well as 4 steps to telling better stories. Even if we all are sharing stories, mine and yours will be unique....and that's when/how we attract our tribe (ideal clients).

On this season of the podcast, from time to time, I will be sharing with you some of the tools that I use which I think can help you as a DJ. In this episode, I sit down with VIBO's founder, Michael Mahler. Vibo is an event planning and music request app that I've been using ever since it launched in the US back in 2017. For those not familiar with the app, Michael talks through some of the highlights of the product. We discuss some of the things on the horizon for the app's future and then he also drops a golden nugget in sharing one of the things he wishes he could go back and tell his younger entrepreneurial self. Lastly, he shares where you can find him and demo the product for yourself in 2023.

I've had a ton of conversations with DJ company owners recently and unlike previous years where we all were tracking in somewhat the same direction, this year (2023) I'm hearing a lot of companies that are in "feast" mode while a considerable amount of others are in "famine" mode. Why is this? And if your inquiries are minimal, how can you change that? In this episode, I give you 3 reasons that I believe are causing the famine and I also share how you can get to the other side. This is a line in the sand moment. Don't let it pass you by.

I talk a lot about loyalty to an airline or two (or three). But if travel DJ life is more of a "one off" than the norm, loyalty to a specific airline might not always be possible. I also talk a lot about the need to be well rested and at your most optimal peak-performance self at travel gigs. Without a first class ticket, this might be tough when you're sitting in the back or in the middle seat (or worse, both) with limited or zero recline options (yes, I realize these are first world problems). Or maybe you're flying to an industry event or conference this year and want an elevated flying experience. This is where this hack can come in handy. In this short (under 6 minutes) episode, I give you a hack to having a first class type of experience without paying for it.

With my music episodes, I try to present to you evergreen tracks that will be with you for a while. I subscribe to a ton of record pools beyond digging through blogs, Patreon, streaming services, Shazam, and the like. I thought I would share my top 10 most interesting musical track finds with you from the month of January 2023. Bonus: I'll give you the source on where to find the tracks I talk about. Not only do I hope to save you time in finding gems but I also give you my take on how/where I use them within my sets.

This is a listener requested topic. An EPK (Electronic Press Kit) is seen often in the nightlife world. But is it necessary in the private event space? The answer is - it depends. Unfortunately, this is not a black or white answer here. In this episode, I break down not only when it could be advantageous for you but also what I feel should be included and how to get one made.

I've been pretty vocal about the need for me to get a 75% deposit from clients upon booking. This isn't about a money grab - in fact, far from it. In this episode, I break it down to help a DJ who tried to make the shift to this 75% with a client and it caused some pushback from said client. The DJ was looking for advice to counter this and book them. Context is everything. Listen to this episode for clarity here.

It's been a badge of honor for so long in our industry to not only book events in bulk but to book them as far out as possible. It shows you are in demand. It proves that your marketing is paying off. It puts you in a rare class of the elite DJ. Or does it? In this episode, I give you the other side of the coin as well as food for thought to consider pausing booking for 2024.

With my music episodes, I try to present to you evergreen tracks that will be with you for a while. I subscribe to a ton of record pools beyond digging through blogs, Patreon, streaming services, Shazam, and the like. In this episode, I share my top 10 most interesting musical track finds for the month of December 2022 with you. Bonus: I'll give you the source on where to find the tracks I talk about. Not only do I hope to save you time in finding gems but I also give you my take on how/where I use them within my sets.

On the heels of the last episode, I share a tremendous failure of the business this year. There's no doubt this has given me some character stripes - that is for sure. In this episode, I share what happened, how I handled it and where things stand currently. This one is a doozy.