In this episode of Great Question: A Manufacturing Podcast, IndustryWeek's Jill Jusko speaks with Bryan Croft about how a small, family-run business unexpectedly became part of the Artemis II space mission. They explore how HC Brands’ Simply Stamps division was discovered through digital marketing efforts and tasked with engineering a highly specialized product to meet strict aerospace requirements. The conversation highlights the challenges of rapid prototyping, lightweight design, and meeting precise specifications under tight timelines. Along the way, they also reflect on the broader themes of innovation, company culture, and how even niche manufacturers can play a role in groundbreaking projects.