Host Zachary Ballenger interviews Joe Wadlington, Global Creative Lead at Twitter, about etiquette and editing. We're reminded that storytelling IS the job. And we hear what you wanted to be when you grew up.

The Tic focuses on highlighting a marketer's journey to becoming a… marketer.We dig into WHO the person is through this journey. What path did they take to get there, what do they love about their journey, what do they hate? Ultimately, The Tic is about people.