<p>Let's say you come up with what you believe is a great uniqueness for your product or service.  How would you know if it's great or not?  The answer is deceptively simple: every client needs to echo your uniqueness over and over again. But how are you supposed to hear that echo? Interestingly that echo is located in the testimonial. But not just anywhere in the testimonial, but in one really interesting area.  Listen to find out and then do the same for your products and services as well.</p> <p><a href= "https://www.psychotactics.com/validate-uniqueness-with-testimonials/"> How to Validate Your Uniqueness</a></p>

How do you incentivise clients to finish a course?

Sean D'Souza made two vows when he started up Psychotactics back in 2002. The first was that he'd always get paid in advance and the second was that work wouldn't control his life. He decided to take three months off every year. But how do you take three months off, without affecting your business and profits? Do you buy into the myth of "outsourcing everything and working just a few hours a week?" Not really. Instead, you structure your business in a way that enables you to work hard and then take three months off every single year. And Sean walks his talk. Since 2004, he's taken three months off every year (except in 2005, when there was a medical emergency). This podcast isn't about the easy life. It's not some magic trick about working less. Instead with this podcast you learn how to really enjoy your work, enjoy your vacation time and yes, get paid in advance.