Trailers are everywhere. No longer only in the movie theatre, they fill our televisions and are all over the web. One major area of Shakespeare marketing that Shakespeare scholarship has almost completely ignored is the film — and now also the theatre — trailer. Peter Holland considers how they conceptualize and lure us into watching on-screen and live versions of Shakespeare&apos;s plays. Listen to the discussion recorded on April 7, 2021. Watch the trailers mentioned in the talk here: Blockbuster movie trailer:  <a href='https://youtu.be/KAOdjqyG37A'>https://youtu.be/KAOdjqyG37A</a> Titus trailer 1: <a href='https://youtu.be/OvZRvKf78yY'>https://youtu.be/OvZRvKf78yY</a> Titus trailer 2 (rated R): <a href='https://www.dailymotion.com/video/x7xchvi'>https://www.dailymotion.com/video/x7xchvi</a> RSC Live: Richard II - Official Trailer: <a href='https://youtu.be/tIcu1mKruQI'>https://youtu.be/tIcu1mKruQI</a> Read the recap here: <a href='https://think.nd.edu/lbc-3-1/'>https://think.nd.edu/lbc-3-1/</a>

Civil Discourse: What is the Role of Business to Reduce Polarization in Our Society?

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