Pay to play? It’s going to take big money for the Sugar Bowl and NOLA to remain in the College Football Playoff picture. The Sugar Bowl and the city of New Orleans have a long history of hosting one of the premier bowl games in NCAA College Football. But tradition alone won’t guarantee the Sugar Bowl a prominent place in future College Football Playoff games. The Sugar Bowl’s contract with the CFP expires in two years, and there’s a big effort underway to keep the Sugar Bowl relevant during a time of intense competitive changes in college football. Hundreds of millions of dollars are at stake. In this episode, I have a candid conversation with the CEO of the Sugar Bowl. Jeff Hundley shared some surprising details about what’s been done and what’s being done to keep the show going in New Orleans.