The Technology Bradcast
The Technology Bradcast
Bradley Gross
Stay in Your Lane and Don't Be Nice
6 minutes Posted Mar 14, 2025 at 9:41 pm.
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Stop being a nice person.  It’s killing your business. You’re doing favors, you're providing out-of-scope work--and you're setting yourself up for failure. Nice people sometimes finish first, but MSPs that define the scope of their services and then stay in their lanes ALWAYS finish first.